Location Analytics
Location analytics unlocks the power of data to pinpoint the perfect spot for your business.
Location analytics involves the use of data-driven techniques to analyze and optimize geographical locations, helping businesses make informed decisions about where to place assets, like kiosks or retail outlets, to maximize customer reach and operational efficiency.
Hi there! I’m really passionate about data and how it can change businesses. I love using data to find solutions to tough problems and to uncover useful insights.
I’ve always been amazed by what data can do and have imagined many ways to use it. Last week, I had an interview for a Business Analyst job with a company that makes most of its money from kiosks that accept payments for different providers like banks and telecom companies. It was a great experience, and during the interview, I was asked about insights related to locations, which really got me thinking.
After a few days of reflection, I decided to dive deeper into the topic.
What if the company asked me where the best place for a new kiosk would be? How would I figure that out?
How can we use locations to make more money?
